The ad hoc fashion week journalist is back. After viewing a interactive graphic about models before and after makeup, I decided to do a little youtubing and found this amazing video:
I think this is a follow-up to the DOVE ad campaign a few years back that showed "regular" women in underwear prancing about and celebrating their "normal" status.
The standard of beauty has changed throughout the ages (just peep old school 1920's porno). As children of the Internet Age, we are accustomed to being bombarded with advertisements and are constantly the eating, breathing, walking, watching targets of marketers across the globe. Marketing makes us do silly things like by name brand pharmaceutical drugs when the generic alternative will usually suffice.
Marketing is super duper deep. All political campaigns are essentially prolonged marketing campaigns. Obama's "Hope/Change" campaign was successful because it marketed a good brand to a consumer base that was in need of a product. The campaign season is ludicrously long and over-publicized, but necessary. In order for the public to get any legitimate and "truthful" view of what a candidates life and background (essentially credentials) are like, it is necessary to sift through an unbelievable amount of bullshit.
How are we supposed to know what is real and what is a product of the deeply entrenched marketing empire within the media?
3 comments:
Nice job Colin...crazy video
The truth is most things surrounding us are a product of someone's marketing agenda. I mean, even this video exposing how warped the beauty and the overarching marketing industries are, is a marketing campaign for Dove.
It's kind of twisted. Trust me, I know...I work in the industry.
Colin-you wrote this!! I am impressed.
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